July 2021 Newsletter

It’s no longer about counting customers; it’s about reaching the customers that count.

“Marketing is no longer about the stuff you make, but about the stories you tell.” – Seth Godin

C&S Companies: LEEDing by Example

New York enacted one of the most aggressive climate laws in 2019, requiring the state to reduce greenhouse gas emissions 40 percent by 2030 and by at least 85 percent by 2050 from 1990 levels … C&S Companies make it their mission to help companies meet or exceed these ambitious goals. Read more HERE.

Physicians: Work with a Broker: Your Career is Worth Protecting

For over a decade, physicians saw decreasing and flat rates due to a soft market. They may have come to expect similar pricing in the future. So why is the market changing now?

Everyone in the organization is critical to success

Ron Belle, originally of Camillus, joined the AmeriCU team four years ago; as of last year and coinciding with AmeriCU’s 70th anniversary, he is now leading the team.

J&B Installations, Inc. Celebrating 40 Years of Success

J&B Installations got its start as a two-man operation in 1981. Now, celebrating their 40th anniversary, they employ upwards of 100 people during peak season and are known as one of the most reputable and safest roofing companies in Upstate New York.

What is content marketing? Content marketing is important because it answers your audience’s questions. With content marketing, you can build trust with your audience, improve conversions, connect with customers, and generate leads. And, in today’s age, customers expect high-quality, consistent content.

Client news: St. Joseph’s Health is pleased to announce the appointment of Corinne English, CPA, to, Director, Financial Services: System Controller effective June 1, 2021. In this role, Corinne will oversee and manage the finance department and be instrumental in all aspects of the St. Joseph’s Health accounting and financial reporting cycle.

Corinne is joining St. Joseph’s Heath after nearly 14 years as Senior Manager at Fust Charles Chambers, LLP in Syracuse, NY. During her time there, Corinne provided audit, accounting, and advisory services to health care and not-for-profit organizations and supervised and managed audit teams.

“St. Joseph’s is excited to add the talent that Corinne brings with her as a key member of the finance team,” said Meredith Price, Chief Financial Officer at St. Joseph’s Health. “She has vast experience and has demonstrated health care expertise in several areas. She will play a vital role in moving St. Joseph’s strategy forward in a manner consistent with our mission and values.”

Corinne holds a Bachelor of Science degree in Accounting from St. John Fisher College in Rochester, New York. She is a member of the American Institute of Certified Public Accountants, New York State Society of Certified Public Accountants, Healthcare Financial Management Association, and LeadingAge New York.

Testimonial: “MD News has been great for our practice. Recognition, recruitment and referrals, just like Rich says. We have dealt with small groups up to national ad agencies – Keene is the King of All Media!” – Dr. Scott Buckingham, Crouse Radiology Associates

CNY Publications, specialists in Custom Publishing and Content Marketing, offers you the opportunity to tell your story. We have the right platform(s) to get your message out to your target audience and position you as the expert in your field.

Our monthly newsletter will feature randomly selected content from our publications.

For more information, contact Michael T. Brigandi at 315.415.9364 or email Mike@cnypublications.com; contact Richard K. Keene at 315.446.8331 or email RKeene@MDNews.com or visit cnypublications.com.